Blending tech & creativity for more focused, rewarding relationships
Eight cool photo effects to give your images the wow factor
8 cool photo effects to give your images the wow factor
When you've spent time writing a fantastic tweet, an important Facebook post or your latest blog post and are ready to publish it, how much time do you spend on the accompanying image?
Usually, it's the final step everyone takes and is frequently rushed.
Recently, there's been a lot of evidence showing the positive – and powerful - effects of images in social media and on the web.
Did you know…
- tweets with images receive 150% more retweets than tweets without images?
- Facebook posts with images see 2.3X more engagement than those without images?
Aren't those statistics just jaw-dropping?
Facebook Business Page Checklist [Part 2]: Optimise and grow your Page
Get the conversation started on your Facebook page by following these 11 steps
When you've fully completed your Facebook page, it's time to check that you're taking advantage of the features and settings that will help you optimise and grow your page.
With just a few simple tweaks to your Facebook settings, you'll have an even more professional-looking, successful and hard-working page, ready to engage your followers.
For example, did you know…
…you can invite people who are not your friends to like your page?
…you can send an automatic instant reply to anyone who messages your page?
…you can make the most of the See first feature to ensure your posts get seen?
Facebook Business Page Checklist [Part 1]: Get Your Page Ready
Make the most of your Facebook page by following these 9 steps
A fully completed and optimised Facebook page will create a professional, positive and trustworthy impression for your business.
Visitors to your page will find essential information about your business, what you offer and what you're all about, with clear contact details and calls to action. When you know you have a comprehensive Facebook page, you can enjoy focusing on engaging with your followers: posting great content, interacting with your followers and growing your page.
'Facebook Inspiration' supports Chris & Charlie's Adventures
I'm happy to receive book reviews of Facebook Inspiration any day of the week, but this one was particularly pertinent. Facebook Inspiration: 30 days of creativity for your page was first available on Amazon on 2nd March 2017, and I received this review the day after the book's first anniversary.
I wrote the book to help anyone with a Facebook page (or group) generate conversation and interest in their page, helping it reach a wider audience organically. So when I first stumbled upon Chris and Charlie's Adventures page, and saw that their page was relatively new, I shared details of my book with them. Having read A walk in the woods by Bill Bryson a few years ago, I was particularly interested in Chris and Charlie's walking adventure.
I was delighted that they offered to review it for me. And even more delighted when I received this detailed review, published originally on their website, Chris and Charlie's Adventures.
Blogging comes easy when you're in flow
Does it seem to take you forever to come up with new ideas for a blog? And then actually getting it down on (digital) paper takes an eternity? Then I have a tip for you.
Write less. Snap more.
You might just prefer a more visual approach to blogging...
Market your business with 'Facebook Inspiration'
I'm delighted to announce that 'Facebook Inspiration' is now listed on Amazon. I wrote Facebook Inspiration especially for business owners who don't have a marketing department, but know that they cannot afford to ignore social media.
Creating a vibrant community on your Facebook page
Facebook business pages are a low-risk way for you to market your business. All you need is a profile photo and a cover photo for your page and you're ready to go. You should add your full contact details to the About page right away, but you can incorporate further information, such as Awards and Products, later.
Success is the sum of details. - Harvey S. Firestone
Since you don't need to invest a huge amount of time to start, a Facebook page is a must for any business. But creating a business page is only the first step. Next you must focus on creating a community of Facebook followers who appreciate your posts and find them valuable.
Highlight your value with a splash of hashtags
One of my favourite quotes from the book Oversubscribed by Daniel Priestley is:
What do you stand for? What do you stand against ?
Our values determine the direction we take and the decisions we make in our business. If you’re confident about the value you provide to your clients, those who value what you stand for will choose to work with you.
Businesses that are unclear about their value are easy to recognise. Their online marketing is smothered with hashtags, like hundreds and thousands. The content looks interesting, but it's a bit of a mess. Used sparingly, however, hashtags add a sprinkling of clarity to your messages on Twitter, Facebook and Instagram.
Don’t have a website? You can still find customers in Berkshire (or anywhere).
As a new, small business owner you know you need to market your business. How can potential customers buy from you, if they don't know you exist? But what if you don't have the budget right now for the professional website you dream of?
If your budget is limited and you don't have a website, there's still one way you can promote your services. Whether you live in Berkshire, in Buckinghamshire or indeed the Outer Hebrides, you can use one fabulous marketing platform for free: Facebook.
Effective marketing demonstrates your value to customers in a simple, clear way. Facebook is one of the best tools available for communicating with consumers. It's easily accessible, most people use it and its established ethos of liking, sharing and commenting is perfect for small businesses intent on raising their profile.
We are earning, but is that living?
In the middle of winter I at last discovered that there was in me an invincible summer. – Albert Camus in ‘Return to Tipasa’ (1952)
Is it only through loss, pain or death that we gain clarity of purpose in our lives?
We live, therefore we must die. Though our days are numbered, we consider them countless. We spend our time carelessly.