Blending tech & creativity for more focused, rewarding relationships
Increase sales velocity by shortening your sales cycle
Still waiting for a response from that website you were browsing last month? Maybe you got a reply, but not soon enough. Just last week I completed a web form on the site of a large CRM vendor who specialises in customer experience. Guess what. Nobody followed up my enquiry! I ended up chasing them via chat (which worked really well). It's okay, these things happen. But not everyone would've given them a second chance. It made me wonder how many other companies are missing out on business because they're sluggish responding to leads?
Advice for small businesses to become compliant with GDPR
For many small businesses, especially sole-traders and Limited Liability Partnerships, it may only be necessary to produce and publish a clearly defined Data Protection Policy in order to be compliant.
However, merely declaring a policy will be deemed to be insufficient in the event of an investigation (which is only likely to happen following a data breach / compromise) unless there is hard evidence that adequate precautions were taken to implement the policy, including protecting all data that falls within the scope of GDPR – namely data that identifies a person either directly (full name, address, or photograph) or indirectly (IP address + Facebook handle and / or + characterisation of an individual).
Eight low-cost tools every start-up business owner needs
I don't suppose you received any emails this week tempting you to a free trial of an amazing new app, did you? How many apps did you try out? And which ones are you still using?
Are you addicted to subscribing to new apps that you never have a chance to use? Don't feel bad - we all do it! When you first start out in business, you're pulled in all directions, so of course every minute is precious. Any extra app or tool that promises to help you manage your business more easily is enticing.
Most organisations can't do without email, Word, Excel and PowerPoint (or their equivalent), but there are thousands of other software apps you could add to your suite of business applications. Our digital world offers so much choice that even the smallest, simplest business can find it overwhelming.
I've been running my small business for more than ten years. I've tried hundreds of apps because I love productivity tools. But I've continually been refining my list and I now have a shortlist of eight tools I'd recommend to any small business owner just starting out or in their first couple of years of business. The majority are free or include a free version, depending on the features you need. I use all of them daily and they ensure I keep my business running smoothly.
Guest blogging earns Gold for best article in CRM Writers' Awards 2017
I love creating content on current CRM topics like user adoption, sales enablement and training for SalesMethods. So I was even more delighted for my client when I learnt that my guest blogging had won the Gold and Silver awards in two categories of the CRM Writers' Awards 2017.
An interview with Data2CRM: Customer experience and CRM
I was recently interviewed by Nataliia Matsyk (Marketing Manager) of Data2CRM, who asked some interesting questions about my experience of working in the CRM industry.
Read a short excerpt here or visit Data2CRM's CRM blog for full details of the interview.
Does your mother know what you do?
Whenever we communicate, our goal should be to write clearly enough that our mother understands. Yes, I use the Hemingway app to check that I haven't used to many adverbs or long sententences. I check that my 'readability' score is grade 7 or 8. I take care not to use too many abbreviations or acronyms. And I was tickled by Eats, shoots and leaves by Lynn Truss. But should I really assume that everyone knows what CRM means?
Is just enough training enough?
If you don’t know how to do something, the odds are that the first thing you do is google it. Here are 6 quick tips for preparing training for new users in a world where digesting nuggets of learning online is the norm.