Blending tech & creativity for more focused, rewarding relationships
Eight cool photo effects to give your images the wow factor
8 cool photo effects to give your images the wow factor
When you've spent time writing a fantastic tweet, an important Facebook post or your latest blog post and are ready to publish it, how much time do you spend on the accompanying image?
Usually, it's the final step everyone takes and is frequently rushed.
Recently, there's been a lot of evidence showing the positive – and powerful - effects of images in social media and on the web.
Did you know…
- tweets with images receive 150% more retweets than tweets without images?
- Facebook posts with images see 2.3X more engagement than those without images?
Aren't those statistics just jaw-dropping?
Facebook Business Page Checklist [Part 2]: Optimise and grow your Page
Get the conversation started on your Facebook page by following these 11 steps
When you've fully completed your Facebook page, it's time to check that you're taking advantage of the features and settings that will help you optimise and grow your page.
With just a few simple tweaks to your Facebook settings, you'll have an even more professional-looking, successful and hard-working page, ready to engage your followers.
For example, did you know…
…you can invite people who are not your friends to like your page?
…you can send an automatic instant reply to anyone who messages your page?
…you can make the most of the See first feature to ensure your posts get seen?
Facebook Business Page Checklist [Part 1]: Get Your Page Ready
Make the most of your Facebook page by following these 9 steps
A fully completed and optimised Facebook page will create a professional, positive and trustworthy impression for your business.
Visitors to your page will find essential information about your business, what you offer and what you're all about, with clear contact details and calls to action. When you know you have a comprehensive Facebook page, you can enjoy focusing on engaging with your followers: posting great content, interacting with your followers and growing your page.
Get The Most From Your Time on Facebook
Take these 12 steps to customise your Facebook experience
How much time do you spend on Facebook?
Most Facebook users would admit it's difficult to tell, as time seems to disappear whilst scrolling, commenting, liking and posting on the platform - and notifications, pop-ups and viral videos all vie for our attention and keep us glued. The result is that many of us feel guilty about the amount of time we spend on Facebook.
Facebook Privacy Checklist: 12 Simple Steps To Make Your Facebook More Private
In the wake of the Cambridge Analytica scandal, and following the recent launch of GDPR, privacy is a hot topic these days and many of us are questioning how we can keep our personal information more secure. With Facebook in the spotlight, we're more concerned than ever about who can see what we're sharing on the world's most popular social network, and how our data is being used.
Can strangers see my email address?
Who can see my photos?
Is Facebook tracking me when I browse online?
Where's the new go-to place for business and pleasure?
Not using the Events feature on your Facebook Page or Group yet? Then it's high time you did! Facebook's goal is to provide fans with the best, up-to-the-minute information about local events. This is good news for consumers and businesses. Events that you list on Facebook are automatically published to its sister app, Facebook Local, providing local businesses with a simple event marketing tool to help fill upcoming events.
Facebook's previous events app has been refreshed and renamed Facebook Local. Following its latest enhancements, it's likely to become everyone's go-to app for local events and finding places to visit.
How to schedule a post on your Facebook page
Did you know that you can prepare posts for Facebook and schedule them to be published later? With Facebook’s handy scheduling feature, you can ensure your posts get maximum exposure by sharing them at the perfect time for your audience. This may not necessarily be the same time you’re creating your marketing content, if you're a night owl like me.
It doesn’t matter what type of content you’re sharing, the procedure for scheduling is the same. You can share a simple text update, a photo, a video or a blog link. In this example I'll walk you through seven simple steps for sharing a plain text update. Next time I'll show you how to share a link to a blog post you've written.
Highlight your value with a splash of hashtags
One of my favourite quotes from the book Oversubscribed by Daniel Priestley is:
What do you stand for? What do you stand against ?
Our values determine the direction we take and the decisions we make in our business. If you’re confident about the value you provide to your clients, those who value what you stand for will choose to work with you.
Businesses that are unclear about their value are easy to recognise. Their online marketing is smothered with hashtags, like hundreds and thousands. The content looks interesting, but it's a bit of a mess. Used sparingly, however, hashtags add a sprinkling of clarity to your messages on Twitter, Facebook and Instagram.
Don’t have a website? You can still find customers in Berkshire (or anywhere).
As a new, small business owner you know you need to market your business. How can potential customers buy from you, if they don't know you exist? But what if you don't have the budget right now for the professional website you dream of?
If your budget is limited and you don't have a website, there's still one way you can promote your services. Whether you live in Berkshire, in Buckinghamshire or indeed the Outer Hebrides, you can use one fabulous marketing platform for free: Facebook.
Effective marketing demonstrates your value to customers in a simple, clear way. Facebook is one of the best tools available for communicating with consumers. It's easily accessible, most people use it and its established ethos of liking, sharing and commenting is perfect for small businesses intent on raising their profile.
I am not a number!
"Get 4K American Likes on Facebook."
"Get me 1,000 likes on Instagram!"
"I need 3K Followers on Twitter."
Do these numbers make such a big difference to online marketing?
Share the LinkedIn Love
I’m still amazed at the power of LinkedIn. Such a simple concept, but oh, so effective.