Blending tech & creativity for more focused, rewarding relationships
Why Your SEO Needs to Be a Long-Term Investment
SEO is easily misunderstood by businesses, who think it's something they only need with a new website, or something that can be turned off and on like a tap. With clickbait blog posts and random spam emails flooding your inbox on a daily basis, it can be hard to know what exactly SEO means for your business.
Market your business with 'Facebook Inspiration'
I'm delighted to announce that 'Facebook Inspiration' is now listed on Amazon. I wrote Facebook Inspiration especially for business owners who don't have a marketing department, but know that they cannot afford to ignore social media.
How to schedule a post on your Facebook page
Did you know that you can prepare posts for Facebook and schedule them to be published later? With Facebook’s handy scheduling feature, you can ensure your posts get maximum exposure by sharing them at the perfect time for your audience. This may not necessarily be the same time you’re creating your marketing content, if you're a night owl like me.
It doesn’t matter what type of content you’re sharing, the procedure for scheduling is the same. You can share a simple text update, a photo, a video or a blog link. In this example I'll walk you through seven simple steps for sharing a plain text update. Next time I'll show you how to share a link to a blog post you've written.
Creating a vibrant community on your Facebook page
Facebook business pages are a low-risk way for you to market your business. All you need is a profile photo and a cover photo for your page and you're ready to go. You should add your full contact details to the About page right away, but you can incorporate further information, such as Awards and Products, later.
Success is the sum of details. - Harvey S. Firestone
Since you don't need to invest a huge amount of time to start, a Facebook page is a must for any business. But creating a business page is only the first step. Next you must focus on creating a community of Facebook followers who appreciate your posts and find them valuable.
An interview with Data2CRM: Customer experience and CRM
I was recently interviewed by Nataliia Matsyk (Marketing Manager) of Data2CRM, who asked some interesting questions about my experience of working in the CRM industry.
Read a short excerpt here or visit Data2CRM's CRM blog for full details of the interview.
Don’t have a website? You can still find customers in Berkshire (or anywhere).
As a new, small business owner you know you need to market your business. How can potential customers buy from you, if they don't know you exist? But what if you don't have the budget right now for the professional website you dream of?
If your budget is limited and you don't have a website, there's still one way you can promote your services. Whether you live in Berkshire, in Buckinghamshire or indeed the Outer Hebrides, you can use one fabulous marketing platform for free: Facebook.
Effective marketing demonstrates your value to customers in a simple, clear way. Facebook is one of the best tools available for communicating with consumers. It's easily accessible, most people use it and its established ethos of liking, sharing and commenting is perfect for small businesses intent on raising their profile.
Is just enough training enough?
If you don’t know how to do something, the odds are that the first thing you do is google it. Here are 6 quick tips for preparing training for new users in a world where digesting nuggets of learning online is the norm.