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Find art lovers via Facebook
"What's the best marketing strategy for sculpture?"
Will has always been a 'maker'. He's happiest making things in his workshop. He's not a salesman or a marketer. He doesn't enjoy promoting his work. He enjoys the process of coming up with new ideas and and creating new artwork.
In our experience, most creatives don't like self-promotion or selling. Artists, artisans and sculptors don't feel the need to shout about their work. They'd rather allow their work to speak for itself.
But unless you have an audience who know about you and your artistic work, you're unlikely to make many sales. So I convinced Mr Hunt (who also happens to be my husband!) that social media would be an effective means of sharing his new work, generating awareness of his art and sculpture, as well as genuine interest in his creative talents.
The informal nature of Facebook and Twitter allow Will Hunt to share his projects and tell their story. Facebook and Twitter are two social media channels that lend themselves perfectly to stunning photography, conversational updates and news-bites. Even someone who doesn't particularly like doing sales or marketing can have fun with them.
Our response? Social media management focused on four channels.
Since Will already uses Facebook, it was an obvious first choice. He had a personal Twitter account, but wasn't using it. So we agreed that a separate Twitter account called @SculptureHunt would be a suitable companion to a new Facebook Business Page. Afterwards, we created a simple, clean website to start sharing his latest body of work, and we're also using Instagram to share what happens in Will's workshop to create the final sculptures.
We're especially grateful to Daniel Atkinson for his fantastic, professional photography.
Offline marketing with modern.space, a networking group for property design creatives
In addition to online marketing, we recognised the importance of networking with property design professionals. So we launched a new, informal networking forum for interior designers, architects, photographers, home technology professionals, garden designers and anyone involved in making and creating beautiful modern homes. We decided to call this forum modern.space, since it's aimed at anyone involved in residential or commercial spaces. We meet every 2-3 months in new, inspiring venues. You simply pay as you attend. No membership fee required.
What's next for Will Hunt ~ Sculptor?
We're in the process of enhancing the structure and SEO of Will's website for indoor sculpture, made from bronze and aluminum alloy. Our focus is now to increase website visibility and traffic through expanded content and blogging.