You have to stop what you’re doing to get started
I’ve been feeling rather guilty this month. I’ve not been taking my own medicine. I started off with good intentions, and yet I’ve meandered off my own marketing path, distracted by other things. My intention is to blog weekly. I launched my new website in November, with 4 blog posts for November. And yet I produced nothing in December.
I’ve spent the last 2-3 months writing content for my website. And if I’m perfectly honest, I was sick of it. The relief of finishing the website project alongside my other work commitments caused me to stop in my tracks. I just didn’t want to produce any more content for myself.
I wanted to read. I wanted to learn. I read lots actually! I’ve been hungrily consuming the latest research on web design and eLearning. I’ve been dying to read my web usability and eLearning books every evening after work. I’ve been picking up small gems of knowledge to add to my experience in the industry. I was so focused on learning about eLearning that I couldn’t write.
But then I suddenly got an idea for a blog post. I quickly realised that it would be too long to cover in one post. I considered a series of posts. But deep inside I knew I wanted something bigger than that. I’ve always dreamed that one day I’d write a book, if only I had a topic to write about. Now I do.
So I got started! I wrote 1,000 words that day. Another 1,000 the next. Then it was Christmas Day. Today’s Boxing Day and I’ve another 1,000 words to get down on paper. I can’t wait to start writing each day. After a month of nothing, I suddenly find I’m motivated and writing with ease. I have a clear plan. I’ve already asked trusted authors for advice. After being a little lazy, I finally got busy.
If you’re having a problem getting started on a project that you know in your heart you're dying to pursue, I recommend you don’t do it. Stop yourself. Force yourself to take a week off or a month off. And if you’re really serious, I think you’ll find that you’ll come back to it. And you’ll come back strong.
Written by Vanessa Hunt
Vanessa worked as an independent CRM Consultant from 2006, before establishing Vanessa Hunt Consulting Ltd in January 2010. She's held training and management positions in software organisations and consultancies such as Maximizer Software Ltd, McAfee, Detica and CSC Computer Sciences. With twenty years' experience in training, marketing and CRM, she's very much at home in anything martech, CRM or cloud related. When she's not in the classroom in heels, she's outdoors in muddy boots!
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