The beauty of evergreen content
It's easy for us to neglect our websites when we get busy. I'm just as guilty as you are!
Recently I've been so focused on ghost blogging and writing web copy for my customers, I've neglected to update my blog. The cardinal cyber sin.
We know Google loves websites that are regularly updated. However, evergreen content is also an important component of your website. If you write articles that are 'timeless', you can keep on sharing them, without them losing their value. Whenever I create marketing content for customers, I try to produce articles that won't go out of date quickly. They form part of a long-term, ongoing marketing campaign.