---
title: "Blog                                ::         Vanessa Hunt Consulting | CRM consultant | Marketing | Consultancy"
description: "Consultancy | Vanessa Hunt Consulting Ltd wants sales, marketing and service teams to love using their CRM as much as we love selecting, designing and configuring it for you. 

We blog about sales and marketing topics, including how to ensure you get value from your CRM right from the outset - and how to prepare your whole team for using a CRM.

Call +44 (7967) 620215 if you'd like to explore how a well-implemented CRM can streamline your business and support your ambitions for business growth."
---

### Blending tech & creativity for more focused, rewarding relationships

### Latest posts

- [June 2020 (1)](https://vanessahunt.co.uk/blog/archive/2020/06)
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- [December 2014 (2)](https://vanessahunt.co.uk/blog/archive/2014/12)
- [November 2014 (4)](https://vanessahunt.co.uk/blog/archive/2014/11)

[See all](https://vanessahunt.co.uk/blog/tag/consultancy#)

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[see all topics](https://vanessahunt.co.uk/blog/tag/consultancy#)

# Blog

![The definitive guide to starting your own Marketing, PR or Advertising Business](https://vanessahunt.co.uk/hubfs/Imported_Blog_Media/385.jpg)

## The definitive guide to starting your own Marketing, PR or Advertising Business

You may have dreamt about it for years, but not felt comfortable to make the jump. You may have had some great bosses, but have always wanted to be the boss of your own marketing business. Well, this is the guide that will give you all the tools and resources that you need to start your own marketing, PR or Advertising agency. 

Posted on Friday, 28th July 2017 by Paul Lymer

[Consultancy](https://vanessahunt.co.uk/blog/tag/consultancy) [Marketing](https://vanessahunt.co.uk/blog/tag/marketing) [SEO](https://vanessahunt.co.uk/blog/tag/seo) 

[Read full post »](https://vanessahunt.co.uk/blog/2017/07/starting_marketing_business_guide)

## An interview with Data2CRM: Customer experience and CRM

I was recently interviewed by Nataliia Matsyk (Marketing Manager) of [Data2CRM](https://www.data2crm.com/), who asked some interesting questions about my experience of working in the CRM industry.

Posted on Friday, 12th August 2016 by Vanessa Hunt

[Consultancy](https://vanessahunt.co.uk/blog/tag/consultancy) [CRM](https://vanessahunt.co.uk/blog/tag/crm) [Salesforce](https://vanessahunt.co.uk/blog/tag/salesforce) [Training](https://vanessahunt.co.uk/blog/tag/training) [User Adoption](https://vanessahunt.co.uk/blog/tag/user-adoption) 

[Read full post »](https://vanessahunt.co.uk/blog/2016/08/an_interview_with_data2crm_customer_experience_and_crm)

![The beauty of evergreen content](https://vanessahunt.co.uk/hubfs/Imported_Blog_Media/236.jpeg)

## The beauty of evergreen content

It's easy for us to neglect our websites when we get busy. I'm just as guilty as you are!

Recently I've been so focused on [ghost blogging and writing web copy](https://vanessahunt.co.uk/services/social_media_management/) for my customers, I've neglected to update my blog. The cardinal cyber sin. 

We know Google loves websites that are regularly updated. However, evergreen content is also an important component of your website. If you write articles that are 'timeless', you can keep on sharing them, without them losing their value. Whenever I create marketing content for customers, I try to produce articles that won't go out of date quickly. They form part of a long-term, ongoing marketing campaign. 

Posted on Sunday, 25th October 2015 by Vanessa Hunt

[Blogging](https://vanessahunt.co.uk/blog/tag/blogging) [Consultancy](https://vanessahunt.co.uk/blog/tag/consultancy) [Marketing](https://vanessahunt.co.uk/blog/tag/marketing) 

[Read full post »](https://vanessahunt.co.uk/blog/2015/10/the_beauty_of_evergreen_content)

![Does your mother know what you do?](https://vanessahunt.co.uk/hubfs/Imported_Blog_Media/294-1.jpg)

## Does your mother know what you do?

Today was the launch of this new website. It was a gentle launch...

I first wanted to get a little feedback from trusted friends and family members before sharing the news with a little more noise.

### Write so your mother understands

In spite of my efforts to use clear, simple language throughout the site, the first thing my mum asked me on the phone this evening was:

> What's CRM?

It reminded me that whenever we communicate, our goal should be to write clearly enough that our mother understands. Yes, I use the [Hemingway app](http://www.hemingwayapp.com) to check that I haven't used too many adverbs or long sentences. I check that my 'readability' score is grade 7 or 8. I take care not to use too many abbreviations or acronyms. And I was tickled by [Eats, shoots and leaves](http://amzn.to/23xqnv4) by Lynn Truss. But should I really assume that everyone knows what CRM means?

Posted on Wednesday, 26th November 2014 by Vanessa Hunt

[Consultancy](https://vanessahunt.co.uk/blog/tag/consultancy) [CRM](https://vanessahunt.co.uk/blog/tag/crm) [Management](https://vanessahunt.co.uk/blog/tag/management) 

[Read full post »](https://vanessahunt.co.uk/blog/2014/11/does_your_mother_know_what_you_do)