You may have dreamt about it for years, but not felt comfortable to make the jump. You may have had some great bosses, but have always wanted to be the boss of your own marketing business. Well, this is the guide that will give you all the tools and resources that you need to start your own marketing, PR or Advertising agency.
I was recently interviewed by Nataliia Matsyk (Marketing Manager) of Data2CRM, who asked some interesting questions about my experience of working in the CRM industry.
It's easy for us to neglect our websites when we get busy. I'm just as guilty as you are!
Recently I've been so focused on ghost blogging and writing web copy for my customers, I've neglected to update my blog. The cardinal cyber sin.
We know Google loves websites that are regularly updated. However, evergreen content is also an important component of your website. If you write articles that are 'timeless', you can keep on sharing them, without them losing their value. Whenever I create marketing content for customers, I try to produce articles that won't go out of date quickly. They form part of a long-term, ongoing marketing campaign.
Today was the launch of this new website. It was a gentle launch...
I first wanted to get a little feedback from trusted friends and family members before sharing the news with a little more noise.
In spite of my efforts to use clear, simple language throughout the site, the first thing my mum asked me on the phone this evening was:
What's CRM?
It reminded me that whenever we communicate, our goal should be to write clearly enough that our mother understands. Yes, I use the Hemingway app to check that I haven't used too many adverbs or long sentences. I check that my 'readability' score is grade 7 or 8. I take care not to use too many abbreviations or acronyms. And I was tickled by Eats, shoots and leaves by Lynn Truss. But should I really assume that everyone knows what CRM means?