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Not using the Events feature on your Facebook Page or Group yet? Then it's high time you did! Facebook's goal is to provide fans with the best, up-to-the-minute information about local events. This is good news for consumers and businesses. Events that you list on Facebook are automatically published to its sister app, Facebook Local, providing local businesses with a simple event marketing tool to help fill upcoming events.

Who's using the Facebook Local app?

Facebook's previous events app has been refreshed and renamed Facebook Local. Following its latest enhancements, it's likely to become everyone's go-to app for local events and finding places to visit. 

Did you know that you can prepare posts for Facebook and schedule them to be published later? With Facebook’s handy scheduling feature, you can ensure your posts get maximum exposure by sharing them at the perfect time for your audience. This may not necessarily be the same time you’re creating your marketing content, if you're a night owl like me.

It doesn’t matter what type of content you’re sharing, the procedure for scheduling is the same. You can share a simple text update, a photo, a video or a blog link. In this example I'll walk you through seven simple steps for sharing a plain text update. Next time I'll show you how to share a link to a blog post you've written.

One of my favourite quotes from the book Oversubscribed by Daniel Priestley is: 

What do you stand for? What do you stand against ?

Our values determine the direction we take and the decisions we make in our business. If you’re confident about the value you provide to your clients, those who value what you stand for will choose to work with you.

Businesses that are unclear about their value are easy to recognise. Their online marketing is smothered with hashtags, like hundreds and thousands. The content looks interesting, but it's a bit of a mess. Used sparingly, however, hashtags add a sprinkling of clarity to your messages on Twitter, Facebook and Instagram.