Blog

As a new, small business owner you know you need to market your business. How can potential customers buy from you, if they don't know you exist? But what if you don't have the budget right now for the professional website you dream of?

If your budget is limited and you don't have a website, there's still one way you can promote your services. Whether you live in Berkshire, in Buckinghamshire or indeed the Outer Hebrides, you can use one fabulous marketing platform for free: Facebook.

Effective marketing demonstrates your value to customers in a simple, clear way. Facebook is one of the best tools available for communicating with consumers. It's easily accessible, most people use it and its established ethos of liking, sharing and commenting is perfect for small businesses intent on raising their profile.

I already believe that ‘less is more’ in many areas of life, but I’m really starting to believe that this applies to End User training these days too.

Ad hoc online learning is the norm

If you don’t know how to do something, the odds are that the first thing you do is google it. This might lead you to a recording on You Tube. Or maybe you’ll find an article on Twitter, which just gives you enough information to get going. We live in a world where information is so easy to come by, that the days of having to research things in a library or wait to buy a book from a bookshop are long gone (I may be showing my age here!)