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Increase sales velocity by shortening your sales cycle

Increase sales velocity by shortening your sales cycle

Still waiting for a response from that website you were browsing last month? Maybe you got a reply, but not soon enough. Just last week I completed a web form on the site of a large CRM vendor who specialises in customer experience. Guess what. Nobody followed up my enquiry! I ended up chasing them via chat (which worked really well). It's okay, these things happen. But not everyone would've given them a second chance. It made me wonder how many other companies are missing out on business because they're sluggish responding to leads?

Posted on Wednesday, 3rd June 2020 by Vanessa Hunt
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Can DISC Personality Profiling help win more clients?

Can DISC Personality Profiling help win more clients?

Tanya Ces Maneiro explains the benefits of DISC 

An interview with career coach Tanya Ces Maneiro of Vida Coaching

As a Marketing consultant, I'm naturally curious about human behaviour. So I was interested to find out more about DISC Personality Profiling and how it might be applied to sales and marketing to win more clients. I interviewed Tanya Ces Maneiro of Vida Coaching, who specialises in career transitions and work-life balance to learn more. I asked Tanya about the benefits of DISC Personality Profiling and how it might help teams work together more productively.

Below is an edited transcript of our discussion.

Prefer to listen? To listen to the full interview, grab a cuppa and listen in to our unedited conversation on Vanessa Hunt Consulting's channel on YouTube (20 minutes).

Posted on Saturday, 16th March 2019 by Vanessa Hunt
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Danny says ... Don't ditch that email list

Danny says ... Don't ditch that email list

Danny Bermant explains why GDPR is an opportunity for small business

An interview with Danny Bermant, Director of Inbox Express

Danny visited Vanessa's Facebook Café at the B2C Marketing Expo (London) in March 2018. We chatted about the challenges small business owners face, maintaining a strong presence on social media, as well as marketing their business using email. Danny Bermant is the Founder of Inbox Express – a library of email templates, designed to help you nurture your relationship with your readers, and then turn them into customers.

Keen to learn more about using templates in email marketing and how they could help my customers, I asked Danny if I could interview him. Danny clarified what GDPR means for email and how Inbox Express helps businesses get results through email marketing. This blog post is a summary of our Zoom interview on 6th June 2018.

Prefer to listen? You can play back our informal chat on Danny's channel on YouTube (35 minutes).

Posted on Monday, 16th July 2018 by Vanessa Hunt
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Where's the new go-to place for business and pleasure?

Where's the new go-to place for business and pleasure?

Not using the Events feature on your Facebook Page or Group yet? Then it's high time you did! Facebook's goal is to provide fans with the best, up-to-the-minute information about local events. This is good news for consumers and businesses. Events that you list on Facebook are automatically published to its sister app, Facebook Local, providing local businesses with a simple event marketing tool to help fill upcoming events.

Who's using the Facebook Local app?

Facebook's previous events app has been refreshed and renamed Facebook Local. Following its latest enhancements, it's likely to become everyone's go-to app for local events and finding places to visit. 

Posted on Monday, 28th May 2018 by Vanessa Hunt
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A blogger's checklist: Fourteen tips to get your blog noticed

A blogger's checklist: Fourteen tips to get your blog noticed

Whenever you start a new blog post, no matter how passionate you are about the topic, you must also consider your plan for getting it noticed.

Get your blog noticed with these top tips (not tulips!) from Vanessa Hunt Consulting

I'd love to say there's a magic formula for sharing a blog post quickly and efficiently with your target audience and beyond, but there's no quick fix. The truth is, you have to put as much effort into publicising a blog as publishing it (if not more!)

But there's some good practice you can follow to attract readers, and I hope you find the following list of questions helpful. You can refer back to this blogging checklist each time you write a new blog post.

Posted on Saturday, 28th April 2018 by Vanessa Hunt
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