Blog

It's easy for us to neglect our websites when we get busy. I'm just as guilty as you are!

Recently I've been so focused on ghost blogging and writing web copy for my customers, I've neglected to update my blog. The cardinal cyber sin. 

We know Google loves websites that are regularly updated. However, evergreen content is also an important component of your website. If you write articles that are 'timeless', you can keep on sharing them, without them losing their value. Whenever I create marketing content for customers, I try to produce articles that won't go out of date quickly. They form part of a long-term, ongoing marketing campaign. 

As a new, small business owner you know you need to market your business. How can potential customers buy from you, if they don't know you exist? But what if you don't have the budget right now for the professional website you dream of?

If your budget is limited and you don't have a website, there's still one way you can promote your services. Whether you live in Berkshire, in Buckinghamshire or indeed the Outer Hebrides, you can use one fabulous marketing platform for free: Facebook.

Effective marketing demonstrates your value to customers in a simple, clear way. Facebook is one of the best tools available for communicating with consumers. It's easily accessible, most people use it and its established ethos of liking, sharing and commenting is perfect for small businesses intent on raising their profile.

In the middle of winter I at last discovered that there was in me an invincible summer. – Albert Camus in ‘Return to Tipasa’ (1952) 

Is it only through loss, pain or death that we gain clarity of purpose in our lives?

We live, therefore we must die. Though our days are numbered, we consider them countless. We spend our time carelessly.

Like most independent marketing Consultants, I belong to a number of online forums where businesses advertise for freelancers to help with their social media.

Many of the requests for proposals go something like this:

"Get 4K American Likes on Facebook."

"Get me 1,000 likes on Instagram!"

"I need 3K Followers on Twitter."

Do you ever have days where no matter how hard you focus, you're not as productive as you'd like?

I had one like that recently. 

I had a long document I needed to finish writing by the end of the day. So I removed myself from all distractions. I shut myself away in my home office. I set my phone to silent. I closed all unnecessary browser windows and apps. I started to work. And yet...