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Creating a vibrant community on your Facebook page

Creating a vibrant community on your Facebook page

Facebook business pages are a low-risk way for you to market your business. All you need is a profile photo and a cover photo for your page and you're ready to go. You should add your full contact details to the About page right away, but you can incorporate further information, such as Awards and Products, later.

Success is the sum of details. - Harvey S. Firestone

Since you don't need to invest a huge amount of time to start, a Facebook page is a must for any business. But creating a business page is only the first step. Next you must focus on creating a community of Facebook followers who appreciate your posts and find them valuable. 

Posted on Wednesday, 1st February 2017 by Vanessa Hunt
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Highlight your value with a splash of hashtags

Highlight your value with a splash of hashtags

One of my favourite quotes from the book Oversubscribed by Daniel Priestley is: 

What do you stand for? What do you stand against ?

Our values determine the direction we take and the decisions we make in our business. If you’re confident about the value you provide to your clients, those who value what you stand for will choose to work with you.

Businesses that are unclear about their value are easy to recognise. Their online marketing is smothered with hashtags, like hundreds and thousands. The content looks interesting, but it's a bit of a mess. Used sparingly, however, hashtags add a sprinkling of clarity to your messages on Twitter, Facebook and Instagram. 

Posted on Wednesday, 30th March 2016 by Vanessa Hunt
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Don’t have a website? You can still find customers in Berkshire (or anywhere).

Don’t have a website? You can still find customers in Berkshire (or anywhere).

As a new, small business owner you know you need to market your business. How can potential customers buy from you, if they don't know you exist? But what if you don't have the budget right now for the professional website you dream of?

If your budget is limited and you don't have a website, there's still one way you can promote your services. Whether you live in Berkshire, in Buckinghamshire or indeed the Outer Hebrides, you can use one fabulous marketing platform for free: Facebook.

Effective marketing demonstrates your value to customers in a simple, clear way. Facebook is one of the best tools available for communicating with consumers. It's easily accessible, most people use it and its established ethos of liking, sharing and commenting is perfect for small businesses intent on raising their profile.

Posted on Saturday, 16th May 2015 by Vanessa Hunt
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We are earning, but is that living?

We are earning, but is that living?

In the middle of winter I at last discovered that there was in me an invincible summer. – Albert Camus in ‘Return to Tipasa’ (1952) 

Is it only through loss, pain or death that we gain clarity of purpose in our lives?

We live, therefore we must die. Though our days are numbered, we consider them countless. We spend our time carelessly.

Posted on Wednesday, 15th April 2015 by Vanessa Hunt
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