Birthdays are more special since Mum passed softly away. Now they're a day for celebrating her life, not mine.
I clearly recall memories of noisy parties with small friends. On my seventh birthday, my sister baked me a birthday cake in the shape of a seven, covered in a rainbow of smarties. I still see the bright golden lion brooch that Mum gave me, sparkling.
And now Mum's no longer here, I recall the sweetest of memories of her simply being my Mum.
It's easy for us to neglect our websites when we get busy. I'm just as guilty as you are!
Recently I've been so focused on ghost blogging and writing web copy for my customers, I've neglected to update my blog. The cardinal cyber sin.
We know Google loves websites that are regularly updated. However, evergreen content is also an important component of your website. If you write articles that are 'timeless', you can keep on sharing them, without them losing their value. Whenever I create marketing content for customers, I try to produce articles that won't go out of date quickly. They form part of a long-term, ongoing marketing campaign.
I’ve been feeling rather guilty this month. I’ve not been taking my own medicine. I started off with good intentions, and yet I’ve meandered off my own marketing path, distracted by other things. My intention is to blog weekly. I launched my new website in November, with 4 blog posts for November. And yet I produced nothing in December.
