I love creating content on current CRM topics like user adoption, sales enablement and training for SalesMethods. So I was even more delighted for my client when I learnt that my guest blogging had won the Gold and Silver awards in two categories of the CRM Writers' Awards 2017.
I'm delighted to announce that 'Facebook Inspiration' is now listed on Amazon. I wrote Facebook Inspiration especially for business owners who don't have a marketing department, but know that they cannot afford to ignore social media.
Did you know that you can prepare posts for Facebook and schedule them to be published later? With Facebook’s handy scheduling feature, you can ensure your posts get maximum exposure by sharing them at the perfect time for your audience. This may not necessarily be the same time you’re creating your marketing content, if you're a night owl like me.
It doesn’t matter what type of content you’re sharing, the procedure for scheduling is the same. You can share a simple text update, a photo, a video or a blog link. In this example I'll walk you through seven simple steps for sharing a plain text update. Next time I'll show you how to share a link to a blog post you've written.
One of my favourite quotes from the book Oversubscribed by Daniel Priestley is:
What do you stand for? What do you stand against ?
Our values determine the direction we take and the decisions we make in our business. If you’re confident about the value you provide to your clients, those who value what you stand for will choose to work with you.
Businesses that are unclear about their value are easy to recognise. Their online marketing is smothered with hashtags, like hundreds and thousands. The content looks interesting, but it's a bit of a mess. Used sparingly, however, hashtags add a sprinkling of clarity to your messages on Twitter, Facebook and Instagram.
It's easy for us to neglect our websites when we get busy. I'm just as guilty as you are!
Recently I've been so focused on ghost blogging and writing web copy for my customers, I've neglected to update my blog. The cardinal cyber sin.
We know Google loves websites that are regularly updated. However, evergreen content is also an important component of your website. If you write articles that are 'timeless', you can keep on sharing them, without them losing their value. Whenever I create marketing content for customers, I try to produce articles that won't go out of date quickly. They form part of a long-term, ongoing marketing campaign.