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Facebook business pages are a low-risk way for you to market your business. All you need is a profile photo and a cover photo for your page and you're ready to go. You should add your full contact details to the About page right away, but you can incorporate further information, such as Awards and Products, later.

Success is the sum of details. - Harvey S. Firestone

Since you don't need to invest a huge amount of time to start, a Facebook page is a must for any business. But creating a business page is only the first step. Next you must focus on creating a community of Facebook followers who appreciate your posts and find them valuable. 

Birthdays are more special since Mum passed softly away. Now they're a day for celebrating her life, not mine.

I clearly recall memories of noisy parties with small friends. On my seventh birthday, my sister baked me a birthday cake in the shape of a seven, covered in a rainbow of smarties. I still see the bright golden lion brooch that Mum gave me, sparkling.

And now Mum's no longer here, I recall the sweetest of memories of her simply being my Mum. 

One of my favourite quotes from the book Oversubscribed by Daniel Priestley is: 

What do you stand for? What do you stand against ?

Our values determine the direction we take and the decisions we make in our business. If you’re confident about the value you provide to your clients, those who value what you stand for will choose to work with you.

Businesses that are unclear about their value are easy to recognise. Their online marketing is smothered with hashtags, like hundreds and thousands. The content looks interesting, but it's a bit of a mess. Used sparingly, however, hashtags add a sprinkling of clarity to your messages on Twitter, Facebook and Instagram.